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Acquiring, Processing, and Deploying: Voice of the Customer M. Larry Shillito 1.º edición
Acquiring, Processing, and Deploying: Voice of the Customer
M. Larry Shillito
Presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. This title demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may be used to obtain and deploy VOC.
296 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de septiembre de 2000 |
| ISBN13 | 9781574442908 |
| Editores | Taylor & Francis Inc |
| Páginas | 296 |
| Dimensiones | 156 × 234 × 22 mm · 720 g |
| Lengua | Inglés |
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