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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications Richard B. Higgins New edition
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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications
Richard B. Higgins
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.
200 pages, bibliography, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2002 |
| ISBN13 | 9781567205961 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 200 |
| Dimensiones | 156 × 235 × 15 mm · 308 g |
| Lengua | Inglés |
