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Adventures in Misplaced Marketing Herbert Rotfeld
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Adventures in Misplaced Marketing
Herbert Rotfeld
The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.
248 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de septiembre de 2001 |
| ISBN13 | 9781567203523 |
| Editores | ABC-CLIO |
| Páginas | 248 |
| Dimensiones | 152 × 229 × 17 mm · 539 g |
| Lengua | Inglés |
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