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Strategic Communication in Crisis Management: Lessons from the Airline Industry Sally Ray
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Strategic Communication in Crisis Management: Lessons from the Airline Industry
Sally Ray
Focusing on the airline industry and headline-making disasters, this work examines organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness of this strategic communication.
272 pages, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de abril de 1999 |
| ISBN13 | 9781567201536 |
| Editores | ABC-CLIO |
| Páginas | 272 |
| Dimensiones | 242 × 167 × 19 mm · 635 g |
| Lengua | Inglés |
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