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Advances in International Marketing - Advances in International Marketing Cavusgil
Advances in International Marketing - Advances in International Marketing
Cavusgil
Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.
260 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 1990 |
| ISBN13 | 9781559381284 |
| Editores | Emerald Publishing Limited |
| Páginas | 260 |
| Dimensiones | 156 × 234 × 17 mm · 558 g |
| Lengua | Inglés |
| Editor | Cavusgil, S. Tamer |