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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction - Total Quality Management Woodruff, Robert B. (University of Tennessee)
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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction - Total Quality Management
Woodruff, Robert B. (University of Tennessee)
* Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques.
360 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de junio de 1996 |
| ISBN13 | 9781557865533 |
| Editores | John Wiley & Sons Inc |
| Páginas | 360 |
| Dimensiones | 162 × 211 × 18 mm · 435 g |
