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Break-Through Branding: Positioning Your Library to Survive and Thrive Suzanne Walters
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Break-Through Branding: Positioning Your Library to Survive and Thrive
Suzanne Walters
Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
200 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de mayo de 2013 |
| ISBN13 | 9781555707668 |
| Editores | Neal-Schuman Publishers Inc |
| Páginas | 200 |
| Dimensiones | 215 × 277 × 12 mm · 512 g |
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