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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs Jerry W. Gilley
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
Jerry W. Gilley
The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.
242 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de abril de 1992 |
| ISBN13 | 9781555424022 |
| Editores | John Wiley & Sons Inc |
| Páginas | 264 |
| Dimensiones | 130 × 280 × 30 mm · 548 g |
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