Ashraf Haggag

Echos of Culture in the Corporate Environment Ashraf Haggag

The world is more connected than ever before. When pondering the future of your business, you may be looking at international expansion-and through modern technology, any metropolis in the world is only a Skype call or e mail away.

This new sense of closeness brings new challenges as global businesses struggle to communicate effectively with each other. Each organization is influenced by the region it calls home-a business in Japan does things quite differently from one based in France. Workplace culture helps create a united front, but it can lead to unwanted tension and conflict.

This new guide to international business culture can help you avoid misunderstandings during negotiations and other important talks. Author and businessman Ashraf Haggag discusses a number of important issues, including

the definition of culture as a driving force in business, the unique cultures of a variety of countries and global regions, the ways culture directs business negotiations, the influence of culture on business strategy, the effect of culture on business communications, and the role culture plays in consumer buying behavior. Understanding the ideological foundation of an organization will help you better prepare for negotiations and accommodate its unique corporate environment with enhanced insight.