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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Marieke De Mooij 3 Revised edition
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke De Mooij
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
472 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de julio de 2019 |
| ISBN13 | 9781544318165 |
| Editores | SAGE Publications Inc |
| Páginas | 472 |
| Dimensiones | 188 × 233 × 26 mm · 864 g |
| Lengua | Inglés |
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