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Marketing Blunders Zalfa Laili Hamzah
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Marketing Blunders
Zalfa Laili Hamzah
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2020 |
| ISBN13 | 9781543761795 |
| Editores | Partridge Publishing Singapore |
| Páginas | 108 |
| Dimensiones | 152 × 229 × 7 mm · 167 g |
| Lengua | Inglés |
