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Strategy and the Business Landscape Pankaj Ghemawat
Strategy and the Business Landscape
Pankaj Ghemawat
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de marzo de 2017 |
| ISBN13 | 9781542852920 |
| Editores | Createspace Independent Publishing Platf |
| Páginas | 194 |
| Dimensiones | 189 × 246 × 10 mm · 353 g |
| Lengua | Inglés |
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