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Brand Thinking: Building Brands You Can Believe In Steinke, Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication, USA)
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Brand Thinking: Building Brands You Can Believe In
Steinke, Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication, USA)
Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de diciembre de 2025 |
| ISBN13 | 9781538195208 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 352 |
| Dimensiones | 153 × 228 × 24 mm · 536 g |
