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Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History Jaclyn Spainhour
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Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History
Jaclyn Spainhour
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A. U. R. A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
138 pages, 3 Tables, unspecified; 4 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de octubre de 2019 |
| ISBN13 | 9781538118573 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 138 |
| Dimensiones | 156 × 239 × 16 mm · 390 g |
| Lengua | Inglés |
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