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Strategic Management in the Media: Theory to Practice Lucy Kung 3 Revised edition
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Strategic Management in the Media: Theory to Practice
Lucy Kung
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
216 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de diciembre de 2023 |
| ISBN13 | 9781529773699 |
| Editores | SAGE Publications Ltd |
| Páginas | 280 |
| Dimensiones | 242 × 170 × 20 mm · 488 g |
| Lengua | Inglés |
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