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Influencers and Creators: Business, Culture and Practice Robert Kozinets
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Influencers and Creators: Business, Culture and Practice
Robert Kozinets
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
336 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2023 |
| ISBN13 | 9781529768640 |
| Editores | SAGE Publications Ltd |
| Páginas | 384 |
| Dimensiones | 241 × 168 × 26 mm · 664 g |
| Lengua | Inglés |
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