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The SAGE Handbook of Digital Marketing
Annmarie Hanlon
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
584 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de junio de 2022 |
| ISBN13 | 9781529743791 |
| Editores | SAGE Publications Ltd |
| Páginas | 592 |
| Dimensiones | 254 × 180 × 38 mm · 1,20 kg |
| Lengua | Inglés |
| Editor | Hanlon, Annmarie |
| Editor | Tuten, Tracy L. |
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