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Experiential Marketing: Integrated Theory & Strategic Application Rose Leahy
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Experiential Marketing: Integrated Theory & Strategic Application
Rose Leahy
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de febrero de 2022 |
| ISBN13 | 9781529742190 |
| Editores | SAGE Publications Ltd |
| Páginas | 232 |
| Dimensiones | 249 × 176 × 22 mm · 554 g |
| Lengua | Inglés |
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