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Consumer Behaviour: Applications in Marketing Robert East 4 Revised edition
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Consumer Behaviour: Applications in Marketing
Robert East
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
360 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de diciembre de 2021 |
| ISBN13 | 9781529730838 |
| Editores | SAGE Publications Ltd |
| Páginas | 376 |
| Dimensiones | 233 × 187 × 26 mm · 678 g |
| Lengua | Inglés |
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