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Direct, Digital & Data-Driven Marketing Lisa Spiller 5 Revised edition
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Direct, Digital & Data-Driven Marketing
Lisa Spiller
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
784 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de enero de 2020 |
| ISBN13 | 9781529708172 |
| Editores | SAGE Publications Ltd |
| Páginas | 784 |
| Dimensiones | 248 × 189 × 42 mm · 1,51 kg |
| Lengua | Inglés |
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