Recomienda este artículo a tus amigos:
Marketing Management: A Customer-Centric Approach Fred Selnes
Precio
$ 66,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 23 de jun. - 6 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de noviembre de 2024 |
| ISBN13 | 9781529624243 |
| Editores | SAGE Publications Ltd |
| Páginas | 360 |
| Dimensiones | 190 × 245 × 21 mm · 782 g |
| Lengua | Inglés |
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for John Egan · Marketing Communications (Paperback Book) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/807/9781036214807.jpg?john-egan-2026-marketing-communications-paperback-book&class=scaled&v=1779105829)
![Cover for John Egan · Marketing Communications (Hardcover Book) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/814/9781036214814.jpg?john-egan-2026-marketing-communications-hardcover-book&class=scaled&v=1779105835)
![Cover for Simone Gressel · Management Decision-Making, Artificial Intelligence and Analytics (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/634/9781036216634.jpg?simone-gressel-2026-management-decision-making-artificial-intelligence-and-analytics-paperback-book&class=scaled&v=1779105836)
![Cover for Simone Gressel · Management Decision-Making, Artificial Intelligence and Analytics (Hardcover Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/641/9781036216641.jpg?simone-gressel-2026-management-decision-making-artificial-intelligence-and-analytics-hardcover-book&class=scaled&v=1779105831)
![Cover for Doing Qualitative Research in Psychology: A Practical Guide (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/508/9781529693508.jpg?2026-doing-qualitative-research-in-psychology-a-practical-guide-paperback-book&class=scaled&v=1779109098)
![Cover for Doing Qualitative Research in Psychology: A Practical Guide (Hardcover Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/515/9781529693515.jpg?2026-doing-qualitative-research-in-psychology-a-practical-guide-hardcover-book&class=scaled&v=1779109081)
![Cover for Research Methods in Psychology (Paperback Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/905/9781529696905.jpg?2026-research-methods-in-psychology-paperback-book&class=scaled&v=1779109084)
![Cover for Research Methods in Psychology (Hardcover Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/912/9781529696912.jpg?2026-research-methods-in-psychology-hardcover-book&class=scaled&v=1779109099)
![Cover for Analysing Qualitative Data in Psychology (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/788/9781036216788.jpg?2026-analysing-qualitative-data-in-psychology-paperback-book&class=scaled&v=1779105834)
![Cover for Qualitative Data Analysis: Key Approaches (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/514/9781036215514.jpg?2026-qualitative-data-analysis-key-approaches-paperback-book&class=scaled&v=1779105839)
![Cover for Analysing Qualitative Data in Psychology (Hardcover Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/795/9781036216795.jpg?2026-analysing-qualitative-data-in-psychology-hardcover-book&class=scaled&v=1779105842)
![Cover for Qualitative Data Analysis: Key Approaches (Hardcover Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/521/9781036215521.jpg?2026-qualitative-data-analysis-key-approaches-hardcover-book&class=scaled&v=1779105828)
