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Marketing Management: A Customer-Centric Approach Fred Selnes
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de noviembre de 2024 |
| ISBN13 | 9781529624243 |
| Editores | SAGE Publications Ltd |
| Páginas | 360 |
| Dimensiones | 190 × 245 × 21 mm · 782 g |
| Lengua | Inglés |
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