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Brand Management: Co-creating Meaningful Brands Michael Beverland 3 Revised edition
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
400 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2024 |
| ISBN13 | 9781529616972 |
| Editores | SAGE Publications Ltd |
| Páginas | 440 |
| Dimensiones | 232 × 187 × 25 mm · 878 g |
| Lengua | Inglés |
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