Colin Butfield

Earthshot: How to Save Our Planet Colin Butfield

The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the worlds best solutions and one shared goal to save our planet. Its not too late, but we need collective action now. The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to: protect and restore nature; clean our air; revive our oceans; build a waste-free world; fix our climate. This is the first definitive book about how these goals can tackle the environmental crisis, from rainforests to coral reefs, via wilderness, cities and in our own homes. It is a critical contribution to the most important story of the decade. As Prince William, founder of The Earthshot Prize, said, 'The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate, and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests - a decade of action to repair the Earth.' The book refuses to be defined by negativity or despair. EARTHSHOT is filled with inspirational stories of how scientists, activists and ordinary people are working to revive our oceans, clean our air, protect and restore nature, build a waste-free world, and fix our climate. It is a global manifesto for a better world which has been written in a truly collaborative way. The book has contributions from the former UN Climate Change Chief and architect of the Paris Agreement, Christiana Figueres; singer and philanthropist Shakira Mebarak; environmental activist Hindou Oumarou Ibrahim; Japanese astronaut, Naoko Yamazaki; and author, broadcaster and natural historian, Sir David Attenborough. With an introduction by HRH Prince William.