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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science Cluley, Robert (University of Birmingham)
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Cluley, Robert (University of Birmingham)
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
240 pages, No
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de diciembre de 2024 |
| ISBN13 | 9781529233360 |
| Editores | Bristol University Press |
| Páginas | 192 |
| Dimensiones | 161 × 240 × 17 mm · 424 g |