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Digital Luxury: Transforming Brands and Consumer Experiences Wided Batat
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Digital Luxury: Transforming Brands and Consumer Experiences
Wided Batat
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
280 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de mayo de 2019 |
| ISBN13 | 9781526458933 |
| Editores | SAGE Publications Ltd |
| Páginas | 280 |
| Dimensiones | 248 × 178 × 18 mm · 636 g |
| Lengua | Inglés |
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