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Retail Marketing Management: The 5 Es of Retailing Grewal, Dhruv (Babson College, USA)
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Retail Marketing Management: The 5 Es of Retailing
Grewal, Dhruv (Babson College, USA)
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
200 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 2018 |
| ISBN13 | 9781526446848 |
| Editores | SAGE Publications Ltd |
| Páginas | 200 |
| Dimensiones | 250 × 176 × 16 mm · 536 g |
| Lengua | Inglés |
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