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Netnography: The Essential Guide to Qualitative Social Media Research Kozinets, Robert (University of Southern California, USA) 3 Revised edition
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Netnography: The Essential Guide to Qualitative Social Media Research
Kozinets, Robert (University of Southern California, USA)
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
472 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2019 |
| ISBN13 | 9781526444691 |
| Editores | SAGE Publications Ltd |
| Páginas | 472 |
| Dimensiones | 248 × 176 × 36 mm · 942 g |
| Lengua | Inglés |
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