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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. The book explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de marzo de 2019 |
| ISBN13 | 9781522593430 |
| Editores | IGI Global |
| Dimensiones | 150 × 220 × 10 mm · 1 kg |
| Lengua | Inglés |
| Editor | Granata, Giuseppe |
| Editor | Tartaglione, Andrea Moretta |
| Editor | Tsiakis, Theodosios |
