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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is designed for managers, marketers, researchers, academics, and students.
550 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de mayo de 2019 |
| ISBN13 | 9781522584919 |
| Editores | IGI Global |
| Páginas | 550 |
| Dimensiones | 150 × 220 × 20 mm · 1,41 kg |
| Lengua | Inglés |
| Editor | Ozgen, Ozlen |
