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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The book covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals,.
280 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de enero de 2019 |
| ISBN13 | 9781522576174 |
| Editores | IGI Global |
| Páginas | 280 |
| Dimensiones | 150 × 220 × 20 mm · 825 g |
| Lengua | Inglés |
| Editor | Dos Santos, Manuel Alonso |
