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Diverse Methods in Customer Relationship Marketing and Management
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Diverse Methods in Customer Relationship Marketing and Management
Examines how marketing has shifted to a relationship-oriented model. Featuring coverage on a wide range of topics, such as relational marketing technology acceptance model, and consumer buying behaviour, this book is a resource for marketing professionals, managers, retailers, advertising executives, academics, and researchers.
323 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de mayo de 2018 |
| ISBN13 | 9781522556190 |
| Editores | IGI Global |
| Páginas | 323 |
| Dimensiones | 150 × 220 × 20 mm · 1,11 kg |
| Lengua | Inglés |
| Editor | Lee, In |
