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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Presents the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organisation of all aspects of the sports industry. This book highlights a range of pertinent topics, such as brand management, social media, and sports tourism marketing.
475 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de marzo de 2018 |
| ISBN13 | 9781522554752 |
| Editores | IGI Global |
| Páginas | 475 |
| Dimensiones | 150 × 220 × 20 mm · 1,61 kg |
| Lengua | Inglés |
| Editor | Management Association, Information Resources |
