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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities Giuseppe Pedeliento
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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Giuseppe Pedeliento
Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de febrero de 2018 |
| ISBN13 | 9781522549840 |
| Editores | IGI Global |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 20 mm · 798 g |
| Lengua | Inglés |
