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Utilizing Consumer Psychology in Business Strategy Tevfik Dalgic
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Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic
Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency.
340 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de abril de 2018 |
| ISBN13 | 9781522534488 |
| Editores | IGI Global |
| Páginas | 340 |
| Dimensiones | 150 × 220 × 20 mm · 811 g |
| Lengua | Inglés |
