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Driving Green Consumerism Through Strategic Sustainability Marketing
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Driving Green Consumerism Through Strategic Sustainability Marketing
Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for anyone interested in aspects of green consumerism.
316 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2017 |
| ISBN13 | 9781522529125 |
| Editores | IGI Global |
| Páginas | 316 |
| Dimensiones | 150 × 220 × 20 mm · 1,04 kg |
| Lengua | Inglés |
| Editor | Mohammad, Jihad |
| Editor | Quoquab, Farzana |
| Editor | Thurasamy, Ramayah |
