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Integrating Art and Creativity into Business Practice - Advances in Business Strategy and Competitive Advantage
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Integrating Art and Creativity into Business Practice - Advances in Business Strategy and Competitive Advantage
Presents the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organisations. This publication highlights relevant perspectives across myriad topics, such as organisational culture, value creation, and crowdsourcing.
206 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 2016 |
| Fecha de lanzamiento original | 2017 |
| ISBN13 | 9781522520504 |
| Editores | IGI Global |
| Páginas | 206 |
| Dimensiones | 152 × 229 × 18 mm · 707 g |
| Lengua | Inglés |
| Editor | Lerro, Antonio |
| Editor | Schiuma, Giovanni |
