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The New Global Marketing: Local Adaptation for Sustainability and Profit Johny K. Johansson Second edition
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The New Global Marketing: Local Adaptation for Sustainability and Profit
Johny K. Johansson
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.
578 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de febrero de 2018 |
| ISBN13 | 9781516527076 |
| Editores | Cognella, Inc |
| Páginas | 578 |
| Dimensiones | 215 × 279 × 29 mm · 525 g |
| Lengua | Inglés |
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