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Healthcare Marketing: Strategies for Creating Value in the Patient Experience Kerri M. Camp
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Healthcare Marketing: Strategies for Creating Value in the Patient Experience
Kerri M. Camp
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare.
270 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de abril de 2018 |
| ISBN13 | 9781516514267 |
| Editores | Cognella, Inc |
| Páginas | 270 |
| Dimensiones | 203 × 203 × 10 mm · 544 g |
| Lengua | Inglés |
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