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Principles of Marketing Chris Samfilippo
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Principles of Marketing
Chris Samfilippo
Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing in a clear, student-friendly way that's comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.
152 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2016 |
| ISBN13 | 9781516501113 |
| Editores | Cognella, Inc |
| Páginas | 152 |
| Dimensiones | 150 × 220 × 10 mm · 312 g |
| Lengua | Inglés |
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