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International Marketing Daniel W. Baack 2 Revised edition
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International Marketing
Daniel W. Baack
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
672 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de diciembre de 2018 |
| ISBN13 | 9781506389226 |
| Editores | SAGE Publications Inc |
| Páginas | 672 |
| Dimensiones | 266 × 199 × 32 mm · 1,55 kg |
| Lengua | Inglés |
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