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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 Darrell M. West 7 Revised edition
Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016
Darrell M. West
Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de mayo de 2017 |
| ISBN13 | 9781506329833 |
| Editores | SAGE Publications Inc |
| Páginas | 192 |
| Dimensiones | 232 × 199 × 18 mm · 268 g |
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