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Political Conversion: Personal Transformation as Strategic Public Communication - Bloomsbury Studies in Political Communication Don Waisanen
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Political Conversion: Personal Transformation as Strategic Public Communication - Bloomsbury Studies in Political Communication
Don Waisanen
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de abril de 2018 |
| ISBN13 | 9781498575720 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 256 |
| Dimensiones | 237 × 161 × 23 mm · 538 g |
| Lengua | Inglés |
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