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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Bloomsbury Studies in Health Communication Laura Crosswell
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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Bloomsbury Studies in Health Communication
Laura Crosswell
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
186 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de septiembre de 2020 |
| ISBN13 | 9781498553018 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 186 |
| Dimensiones | 228 × 152 × 14 mm · 274 g |
| Lengua | Inglés |
