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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication Brandi Watkins
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication
Brandi Watkins
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
150 pages, 4 Graphs; 7 Tables, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2020 |
| ISBN13 | 9781498540070 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 150 |
| Dimensiones | 228 × 152 × 12 mm · 232 g |
| Lengua | Inglés |