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Mass Moralizing: Marketing and Moral Storytelling Phil Hopkins
Mass Moralizing: Marketing and Moral Storytelling
Phil Hopkins
This book explores the narratives of today’s brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.
258 pages, 22 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de marzo de 2017 |
| ISBN13 | 9781498513579 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 258 |
| Dimensiones | 229 × 152 × 23 mm · 382 g |
| Lengua | Inglés |