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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science Softcover reprint of the original 1st ed. 2014 edition
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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
160 pages, 13 black & white illustrations, 30 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de septiembre de 2016 |
| ISBN13 | 9781493946051 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 151 |
| Dimensiones | 234 × 157 × 13 mm · 270 g |
| Lengua | Inglés |
| Editor | Choi, Tsan-Ming |
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