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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations Bassem Monla-Nathan Yang-Maxime Cohen-Laurette Dub
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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations
Bassem Monla-Nathan Yang-Maxime Cohen-Laurette Dub
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
320 pages, 20 b&w figures, 10 b&w tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de marzo de 2024 |
| ISBN13 | 9781487542719 |
| Editores | University of Toronto Press |
| Páginas | 456 |
| Dimensiones | 237 × 162 × 37 mm · 846 g |
| Editor | Cohen, Maxime |
| Editor | Dube, Laurette |
| Editor | Monla, Bassem |
| Editor | Yang, Nathan |
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