Emeka Anyaduba

A Compilation of University Level Assignments Emeka Anyaduba

This book contains a (project) composition (or essay) on Marketing Audit Approach, and it uses Home Depot as the company of focus. The composition applies the Comparative Analysis research method in discussing the marketing audit approach. In addition, it uses (some) existing literature reviews, information, and data on Home Depot to conduct the Comparative Analysis study. The composition looks at the sales and marketing performance of Home Depot. Also, it examines the tactics and system of operation Home Depot employs in targeting sales so as to maximize profit, and yield high revenues turnover; as well, the composition reviews how Home Depot is promoting its brands to customers through its various existing advertising, sales, and promotional channels. This book main purpose is to provide some guidelines, and information on the subject-matter, which students who are writing an assignment on the subject-matter can reference to in their assignment compilation. In addition, non-students can acquire some knowledge on the subject-matter.