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Marketing Theory: A Student Text Michael J Baker 3 Revised edition
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Marketing Theory: A Student Text
Michael J Baker
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
544 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de mayo de 2016 |
| ISBN13 | 9781473904019 |
| Editores | SAGE Publications Ltd |
| Páginas | 544 |
| Dimensiones | 188 × 234 × 31 mm · 964 g |
| Lengua | Inglés |
| Editor | Baker, Michael J |
| Editor | Saren, Michael |
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