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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy Enrico Trevisan New edition
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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
142 pages, Includes 32 b&w illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de septiembre de 2013 |
| ISBN13 | 9781472413444 |
| Editores | Taylor & Francis Ltd |
| Páginas | 154 |
| Dimensiones | 236 × 163 × 14 mm · 542 g |
| Lengua | Inglés |
